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Needless Things: Toy Review – DC Super Hero Girls from Mattel

Heroic toy company Mattel and progressive retailer Target have teamed up to show that females can be superheroes, too! On February 28th, an all-new line of dolls, action figures, and role play items launched under the DC Super Hero Girls banner. Focusing on the women of the DC Universe, the line offers new powerful yet feminine interpretations of classic characters like Batgirl, Supergirl, Wonder Woman, and even villains like Harley Quinn and Poison Ivy! Even more importantly, African-American character Bumblebee is featured in a prominent role among the other five white characters! Harley comes with a mallet rather than her usual hammer. I suppose a mallet is cuter and less likely to cause rupta capita. It s cheap Dollar Tree plastic, but it looks fine and the figure can hold it, which is the point. The figures have the same articulation, and it s good. Since these are totally new to Needless Things, I ll run it down: Shoulders swivel/pivot Elbows hinged with a swivel at the top Knees – hinged with a swivel at the top Feet (tops of footwear) swivel A ball joint on the head would have been nice and the lack of an ankle hinge is limiting, but otherwise all of the joints on these figures are solid. I was surprised at the swivels at the tops of the knee joints. I wasn t expecting those. I wouldn t call these figures super articulated, but they have plenty of joints and are fun to pose. Mattel went far above and beyond the cut joints that one might expect from a line of ten dollar 6 figures. They re fun to play with and far better than the Batman v Superman figures that are a similar size and price. I ll go ahead and call the DC Super Hero Girls action figures a revolution. At ten dollars apiece they re a great deal. The quality is not great, but they look neat and distinctive and they re fun to play with. Each design is well-thought-out and appealing. Obviously I can t speak for the age/gender range that is the target audience, but I think these will be a huge hit.
Kudos to Mattel. Not for any social responsibility, but for doing something cool and doing it well. No number score today because I m just not qualified to deliver a definitive verdict.

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